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Innovation is the translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into a brand or reputation. The book provides your students with the data, analytical processes and tools including the following:


  • Details a competitive macro and micro mapping process to uncover acquirer purchase triggers
  • Provides a valuation table by each vertical (medical device, pharmaceutical, healthcare IT, diagnostics, and biotechnology tools) for the company to map toward fundable milestones
  • Presents a detailed healthcare flow chart of the entire U.S. healthcare system
  • Outlines the due diligence social network needed to create a successful exit
  • Supplies a disease state fact book template to ensure that the start-up is solving an important customer problem
  • Includes a pyramid example to ensure that company intellectual property is impervious to competitive advancement


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